Point University Golf Club course

Point University
Golf Club

public golf course · Lanett, AL

A public 18-hole course on the Georgia-Alabama border with no modern digital presence, no scheduling system, and no marketing strategy. We built all three — giving the club the infrastructure to grow its membership and attract new players.

Webpages Internal Systems Marketing

01 —

Webpages

A modern course website built to attract new players, showcase the experience, and make tee time booking straightforward for every skill level.

Point University Golf Club website homepage

02 —

Internal Systems

Custom-built tools designed around how the club actually operates — replacing manual processes with systems that save time and reduce scheduling headaches.

Employee Scheduling

A scheduling system built specifically for golf course staff — shift assignments, coverage tracking, and availability management all in one place.

Staff Management

Role-based access and team oversight that makes it easy for management to keep track of who's on the clock and where coverage is needed.

Reporting & Tracking

Simple reporting tools that give the club a clear view of staffing costs, hours worked, and scheduling patterns — without needing a spreadsheet expert.

03 —

Marketing

A 12-month social content calendar, 9 in-depth strategy reports, and a Gen Z acquisition framework that turned the course into a growing local destination.

Course Growth Strategy

Social Media & Content Strategy
Instagram Facebook
12mo
↑ ready to execute
Content Calendar
9
↑ strategy docs
Reports Delivered
Gen Z
↑ new audience
Target Segment
$40
↑ with cart
Pricing Strategy

Delivered a complete 12-month content calendar, 9 strategic reports covering pricing, audience targeting, event programming, and member retention — with a specific focus on attracting younger players at a value-driven price point.

04 —

Website Management

Ongoing maintenance and updates to keep the course website accurate, functional, and looking its best through every season.

Content Updates

Keeping event listings, pricing, and course info current throughout the season.

Performance Monitoring

Watching site speed, uptime, and search visibility to catch issues before they affect visitors.

Ongoing Support

A reliable point of contact for any changes, fixes, or additions the club needs throughout the year.